“So, what do you do?”
This blog is my attempt to answer that question.
As creative industries continue to eschew specialization and replace creative teams with one-person marketing departments, people like me can sometimes happen. Being a wandering one-man-band can make explaining what I do a little tricky, as it doesn’t always fit neatly into a cutesy mission statement or bullet points on a resume.
The constant expectation to reduce sloppy, complicated, lengthy professional experiences down to tidy, simple, single-sentence summaries is both boring and unhelpful. This space is my attempt to do the exact opposite - to tell the whole story of what happened with lots of words, plenty of details, and blunt honesty.
The Curious Case of the Fresh Market and its Little Black Box of Wonders
Or: How I Learned to Stop Worrying and Love the Little Black Box.
On shitty marketing (in 6 short chapters)
BONUS! The industry’s most POWERFUL insider secret on how to NOT be shitty!