The Uwharrie Archery Challenge
Client: Three Rivers Land Trust
The Results
338 Tickets Sold
The biggest ticket sale in the history of Three Rivers Land Trust.
Attendance Record
Biggest attendance of any Three Rivers Land Trust event. Ever.
Over $20,000
Funds raised by the event and its sponsors for local conservation.
Accepting the Challenge
They asked, we listened.
North Carolina archers had long requested a more accessible, homegrown version of the Total Archery Challenge, so Three Rivers Land Trust stepped up in a big way.
The Uwharrie Archery Challenge is a massive 3D archery experience featuring 30 targets and shots ranging from 30-130 yards. The adventure unfolds along 3 miles of scenic Uwharrie National Forest, the oldest mountains in the world and the crown jewel of Central North Carolina.
The Uwharrie Archery Challenge wasn’t just a new event, it was the only one of its kind in North Carolina. For this reason, I didn’t just want this thing to sell - I wanted it to become THE go-to archery event in North Carolina. Period.
To accomplish that, we had to go big.
Ad #1
Don’t Miss the Big One
Views: 178,943
Reach: 83,275
Clicks: 2,230
Budget: <$300
Written, shot and edited by Pierce Foster
Edited by Nicole Bates
Ad #2
Be Legendary
Views: 10,815
Reach: 7,875
Clicks: 279
Budget: <$100
Step up your game
The Uwharrie Archery Challenge gets a landing page
Copy + Design by Pierce Foster
Social Posts
Strategy: Pierce Foster
Messaging: Pierce Foster
Copy: Pierce Foster + Nicole Bates
Graphic Design: Pierce Foster + Nicole Bates
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Stay Legendary!
The Sizzle Reel
Shot and edited by Pierce Foster