The Fresh Market
The Fresh Market mission is to make the extraordinary the everyday. When it came to design, Everyday Extraordinary inspired everything we did. And it showed.
Extraordinary Labels
Private Label package design
As an in-house package designer, I was instrumental in developing, designing, and executing a global rebrand of The Fresh Market’s extensive line of ultra-premium Private Label products. I designed hundreds of packages across 15 categories, requiring an in-depth understanding of die lines, printing processes, and USDA nutrition label standards.
Extraordinary in Motion
Video + Editing + Art Direction
Turmeric Margarita
Discover Delicious · Recipe 1
Styling: Alex Blake
Videography: Daniel Ray Photography
Editing: Pierce Foster
Concept + Art Direction: Pierce Foster + Alex Blake.
Tsuki Ramen Base
Discover Delicious · Recipe 2
Styling: Alex Blake
Videography: Daniel Ray Photography
Editing: Pierce Foster
Concept + Art Direction: Pierce Foster + Alex Blake.
Haku Shoyu
Discover Delicious · Recipe 3
Styling: Alex Blake
Videography: Daniel Ray Photography
Editing: Pierce Foster
Concept + Art Direction: Pierce Foster + Alex Blake.
Halloween Party Spread
Trick or Treat · Ready to Eat
Styling: Jessica Schwend
Videography: Chris Timmons
Concept + Direction + Editing: Pierce Foster + Alex Blake.
Even More Extraordinary Movements
Motion Graphics
As The Fresh Market’s in-house motion designer, I created hundreds of pieces of animated content across multiple platforms, including social media, broadcast, and digital signage in stores, stadiums, and vehicles.
Print design
In my role as graphic designer, I created thousands of print materials, including display signs, sale signs, sale tags, banners, billboards, stickers, decals, flyers, and direct mail advertisements.
